"So why wouldn't it work?"Īside from the fact that it's a mobile-first product, what sets "Angry Birds Star Wars II" apart from these other toy-game hybrids is the fact that "Angry Birds" is not a premium product. "You've got 'Angry Birds' and 'Star Wars,' which are both very powerful franchises already," McGowan said. And when it comes to making hit kids products, the two companies are hitting all the right notes. Both Disney and Nintendo have introduced competing console games in recent month with "Disney Infinity" and "Pokémon Rumble U" respectively. But it wasn't until the unexpected success of Activision's multibillion-dollar Skylanders franchise that people began to see the idea as anything more than pie in the sky. Rovio EntertainmentĬompanies have been trying to combine digital and physical media like this for quite some time, McGowan said. Letting players mix and match which creatures they want to slingshot on a given turn adds a new level of complexity to the already strong gameplay. Sean McGowan, an analyst at Needham & Co., told NBC News that the Telepods are Hasbro and Rovio's attempt to enter into the fast-growing field of kid-friendly entertainment products that combine the virtual experiences of video games with real-world toys.
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In partnership with Hasbro, Rovio is launching "Angry Birds Star Wars II" with a number of physical toys, "Telepods," that interact with the mobile game through a plastic base that situates the action figures on top of the smartphone or tablet's camera to scan the toy's QR code and then bring it into the action onscreen. But what's intriguing about "Angry Birds Star Wars II" is what's outside the app.
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